Under Armour Project – Part 3 – Are You Ready?

Finally, it’s here, the last entry in my ongoing Under Amour Project series.  Today you’ll get to see all of the finished pieces created for the project, hear how the entire project did when presented in front of the men and women at MARC USA, and a very brief critique of what I would have done differently.

Before we start, if you guys haven’t read my previous posts about the project, I recommend you do so now.  The first post of the series gave a background on the project and what went into our decisions for the different aspects of the creative portion of the campaign.  The next two posts gave a look at the production of the different pieces created for the campaign including print ads and television commercial.

In my first draft of this post I had planned to go over each ad individually and give each a brief write-up but that quickly turned into an incredibly long and repetitive post.  Instead, I’m going to reveal each piece that was created for the project and give a general critique at the end.

So without any more delays….here they are:

Under Armour Project – Part 2.1 – Production

It’s been way too long since my last post about my Under Armour project.   I meant to wrap this series up weeks ago but got distracted by other jobs.  Anyway…let’s get back into it.

In my last post, I covered the production of our basketball, women’s and classroom ads.  Before continuing here, I highly recommend you check out that post and the first post of the series that covers the background for this project.

You read them that quickly? Let’s jump in then.

Under Armour Project – Part 2 – Production

In my last post I gave an overview of my final project in college, which was to develop a new ad campaign for Under Armour.  If you haven’t read it yet, you can check it out here.  Today’s post will take you behind the scenes on the production of some of the ads for the campaign.

Under Armour Project – Part 1 – Planning / Testing

I just officially wrapped up my life as a college student last Saturday when I graduated from Pitt-Johnstown with a degree in marketing.  My four years in college were some of the best so far and I took away a lot of lessons and experiences to apply in the “Real World.”  I typed a lot of papers and worked with a lot of groups but the largest project I worked on was also my favorite by far.

During my last semester at UPJ, I, along with several other group members, was tasked with planning and designing an entire ad campaign for a brand of our choice.  We ended up deciding on athletic apparel company Under Armour which was founded in 1996 by Kevin Plank in his grandmother’s basement.  The company’s unique moisture-wicking shirts caught on quickly and Under Armour now rubs shoulders against industry heavyweights like Adidas, Nike, and Reebok.